Augmented Reality and Virtual Reality

Empowering Human, Place and Business

Autor: Timothy Jung, M. Claudia tom Dieck

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Legare: Copertă tare

Editura: Springer International Publishing AG

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This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research...

Informații despre carte

Autor

Timothy Jung, M. Claudia tom Dieck

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2017

Pagini

384

EAN

9783319640266

ISBN

3319640267

Enbook ID

16505736

Editura

Springer International Publishing AG

Greutate

710

Dimensiuni

242 x 163 x 29

Descriere completă

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

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Augmented Reality and Virtual Reality

Empowering Human, Place and Business

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