Audience Satisfaction

Name: Audience Satisfaction
Brand: VDM Verlag
SKU: 9783639214765
Price: 254.63 RON
Availability: InStock

The Case of Ethiopian Television Amharic Program

Autor: Abel Adamu Gebeyehu

Limbă:

Legare: Carte broșată

Editura: VDM Verlag

Disponibilitate: La editor doar la comandă

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Broadcasters often bother whether their audiences are satisfied. Researching audience contentment is...

Informații despre carte

Autor

Abel Adamu Gebeyehu

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

EAN

9783639214765

ISBN

3639214765

Enbook ID

06829365

Editura

VDM Verlag

Greutate

145

Dimensiuni

152 x 229 x 6

Descriere completă

Broadcasters often bother whether their audiences are satisfied. Researching audience contentment is becoming more important than studying the message media disseminate based on the assumption that if audiences are not there watching with gratification, it is meaningless to televise. Measuring satisfaction, however, is not an easy errand since audiences are heterogeneous and complex by nature. Gratification theorists confirmed that an audience who sits in front of an open TV set may not be watching because people open TV for different purposes. That means some are watching but not listening; opening the television but reading a novel. If they are not watching why do they switch on it? This issue is thoroughly discussed in this book. The book focuses on audiences of Ethiopian TV which is the sole national television for 85 million people. In discussing audiences satisfaction level of ETV, the book shades light on Uses and Gratification theory, purpose of watching TV and measurement of audience satisfaction. In general, the book is invaluable for media and communication scholars and in particular for young researchers, journalists and media owners.

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Audience Satisfaction

The Case of Ethiopian Television Amharic Program

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