Carte Arts Marketing KERRIGAN

Arts Marketing

Autor: KERRIGAN
Limbă: engleză
Legare: Copertă tare
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
1 502.03 lei
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which market...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2016
Pagini
234
EAN
9781138144880
ISBN
9781138144880
Enbook ID
10918576
Greutate
632
Dimensiuni
253 x 196 x 20

Descriere completă

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

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