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Art/Commerce

Name: Art/Commerce
Brand: Transcript Verlag
SKU: 9783837626193
Price: 159.67 RON
Availability: InStock

The Convergence of Art and Marketing in Contemporary Culture

Autor: Maria A. Slowinska

Limbă:

Legare: Carte broșată

Editura: Transcript Verlag

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

159.67 lei

This book compellingly argues how and why art and marketing often look alike today. Combining the hi...

Informații despre carte

Autor

Maria A. Slowinska

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2014

Pagini

340

EAN

9783837626193

ISBN

3837626199

Enbook ID

02309639

Editura

Transcript Verlag

Greutate

408

Dimensiuni

169 x 225 x 17

Descriere completă

This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.