Carte Art and Business Stefania Mas?

Art and Business

Autor: Stefania Mas?
Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
523.48 lei
Analyzing the relationship between the arts and business, this book offers an in-depth perspective o...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2020
Pagini
146
EAN
9783030517687
ISBN
3030517683
Enbook ID
33110579
Greutate
454
Dimensiuni
155 x 235 x 14

Descriere completă

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

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