Art and Business

Name: Art and Business
Brand: ABC-CLIO
SKU: 9780275950002
Price: 518.32 RON
Availability: InStock

An International Perspective on Sponsorship

Autor: Rosanne Martorella

Limbă:

Legare: Copertă tare

Editura: ABC-CLIO

Disponibilitate: În depozitul extern

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518.32 lei

This book reveals how companies support the arts and highlights actual dollar amounts, services rend...

Informații despre carte

Autor

Rosanne Martorella

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

1996

Pagini

288

EAN

9780275950002

ISBN

027595000X

Enbook ID

04567768

Editura

ABC-CLIO

Greutate

552

Dimensiuni

157 x 237 x 25

Descriere completă

This book reveals how companies support the arts and highlights actual dollar amounts, services rendered, preferred artistic events, and the motives for such support. The consequence of such patronage is shown by the preference for a particular style, choice of artistic event, and the impact of the recession and declining government support on the future of the arts. This edited book shows how business philanthropy to the arts evolved and how public relations and marketing strategies are key to understanding the role of business in art. Several articles deal with the impact of international structure of organizations upon artistic decisions as well as the subtle interplay between corporate images and the use of cultural products. Articles are included by leaders in the field including academicians, art administrators, and government officals.

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Art and Business

An International Perspective on Sponsorship

Informații despre carte

Descriere completă

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