Applying Relationship Marketing

Name: Applying Relationship Marketing
Brand: LAP Lambert Academic Publishing
SKU: 9783659248344
Price: 304.74 RON
Availability: InStock

For Efficient Customer Service In Academic Libraries: A Survey

Autor: Magdaline Wanjiru

Limbă:

Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: La editor doar la comandă

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304.74 lei

Relationship- marketing in libraries? Yes, it s very applicable! Even with the ever increasing numbe...

Informații despre carte

Autor

Magdaline Wanjiru

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

156

EAN

9783659248344

Enbook ID

07012591

Editura

LAP Lambert Academic Publishing

Greutate

249

Dimensiuni

150 x 220 x 9

Descriere completă

Relationship- marketing in libraries? Yes, it s very applicable! Even with the ever increasing numbers of library professionals graduating from higher institutions of learning every year, and with utmost professionalism being expected from them, library users often by- pass libraries seeking information elsewhere. With this scenario in mind, there has come a general concern to improve on the relationship marketing strategies within non-profit organizations particularly libraries. Very little has been done focusing on customer relationships with librarians. Traditional library practices which were mainly centered on providing tangibles must now be reinforced and supplemented by applying relationship marketing strategies, whose main constructs are: customer trust, bonding, loyalty, empathy and commitment. Otherwise there will be no need for libraries! The rule of thumb here is that customers are the pillars of success in any organization and therefore their views must be handled with a lot of importance.

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Applying Relationship Marketing

For Efficient Customer Service In Academic Libraries: A Survey

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Descriere completă

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