Applying Online Behavioral Models in Internet Retailing

Name: Applying Online Behavioral Models in Internet Retailing
Brand: LAP Lambert Academic Publishing
SKU: 9783659448454
Price: 215.24 RON
Availability: InStock

Understanding Consumer Behavior in Online Marketing

Autor: Simona Vinerean

Limbă:

Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: În depozitul extern

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215.24 lei

With the tremendous growth of the Internet and e-commerce, marketing has sustained multiple evoultio...

Informații despre carte

Autor

Simona Vinerean

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

136

EAN

9783659448454

Enbook ID

02201553

Editura

LAP Lambert Academic Publishing

Greutate

221

Dimensiuni

150 x 220 x 8

Descriere completă

With the tremendous growth of the Internet and e-commerce, marketing has sustained multiple evoultions especially in relation to online consumer behavior as e-consumers exhibit a profound change in their purchasing experience. In this context, this book tests four theoretical models frequently used to explain online consumer behavior: technology acceptance model, expectation confirmation theory, theory of planned behavior, flow theory. The first three models adapt the research hypotheses of each verified theory. For flow theory a new model is formed by including notable constructs from this theory, customized on e-shopping. Moreover, this book proposes a new integrated model of online shopping behavior that mixes central constructs from previous models with constructs that draw attention to consumer perceptions in e-commerce meant to impact e-loyalty. The analyses have important inputs in extending theoretical models and proposing new ones. Also, the book provides guidelines for web service providers that rely on online consumer behavior in their business models and need to develop marketing strategies by emphasizing certain factors to improve the customer shopping experience.

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Applying Online Behavioral Models in Internet Retailing

Understanding Consumer Behavior in Online Marketing

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