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Apple Brand or Product?

An investigation into why consumers of different ages purchase Apple products

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
181.44 lei
The research looks at why people purchase certain products and if factors such as age change the way...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2016
Pagini
68
EAN
9783659879340
Enbook ID
10959737
Greutate
118
Dimensiuni
150 x 220 x 4

Descriere completă

The research looks at why people purchase certain products and if factors such as age change the way in which brands and products are perceived and bought. This research question will be applied to the American electronics company Apple. Products that will be focused upon are the iPod, iPhone and MacBook. The brand of will be looked at to identify its effects on consumer purchasing, and uncover what it is that motivates potential and current customers to purchase these branded products.

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