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Appetite for Profit

Name: Appetite for Profit
Brand: Avalon Publishing Group
SKU: 9781560259329
Price: 113.77 RON
Availability: InStock

How the Food Industry Undermines Our Health and How to Fight Back

Autor: Michele Simons

Limbă:

Legare: Carte broșată

Editura: Avalon Publishing Group

Disponibilitate: În depozitul extern

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113.77 lei

The United States is currently embroiled in a national debate over the growing public health crisis...

Informații despre carte

Autor

Michele Simons

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2006

Pagini

416

EAN

9781560259329

ISBN

9781560259329

Enbook ID

06572592

Editura

Avalon Publishing Group

Greutate

426

Dimensiuni

206 x 142 x 29

Descriere completă

The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies."Appetite for Profit" exposies this hypocrisy and explains how to fight back by offering to organize to improve food in schools and elsewhere.For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. An entertaining glossary is provided that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."