Analytical Study into Advertisements for the 'Commodity Self'

Name: Analytical Study into Advertisements for the 'Commodity Self'
Brand: Grin Publishing
SKU: 9783656539834
Price: 77.24 RON
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Autor: Lea Weller

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Legare: Carte broșată

Editura: Grin Publishing

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Essay from the year 2009 in the subject Sociology - Consumption and Advertising, grade: A, Universit...

Informații despre carte

Autor

Lea Weller

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

EAN

9783656539834

ISBN

3656539839

Enbook ID

02256179

Editura

Grin Publishing

Greutate

Dimensiuni

178 x 254 x 1

Descriere completă

Essay from the year 2009 in the subject Sociology - Consumption and Advertising, grade: A, University of Derby, course: BA in Sociology and Film and Television Studies, language: English, abstract: This essay analyses advertisements for consumer culture, the commodity culture . By looking at semiotics and Saussure s concept of the sign and also explaining what is meant by the signified and the signifier, we will look at the linguistic model and explain how this applies to the chosen advert or adverts that are analysed. The essay will investigate commodity culture and show the commodity fetishisms of consumers and discuss the theories of Marxism and how they also relate to the adverts. Evidence of Romanticism and naturalistic elements will be investigated using Williamsons view on the natural and the unnatural . Finally the essay will discuss the psychoanalytical ideas of Freud and Lacan in terms of dreams, desire, fantasy and the concept of the mirror phase from Williamson.

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Analytical Study into Advertisements for the 'Commodity Self'

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Descriere completă

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