American Spin

Name: American Spin
Brand: Xanthus Communications LLC and PR for People
SKU: 9780996349406
Price: 65.08 RON
Availability: InStock

Autor: Patricia Vaccarino

Limbă:

Legare: Carte broșată

Editura: Xanthus Communications LLC and PR for People

Disponibilitate: În depozitul extern

Expediem în 9-15 zile

65.08 lei

Spin is everywhere and is a central fact of 21st century life. We all know "Spin" is a special slant...

Informații despre carte

Autor

Patricia Vaccarino

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

212

EAN

9780996349406

ISBN

9780996349406

Enbook ID

09431145

Editura

Xanthus Communications LLC and PR for People

Greutate

272

Dimensiuni

140 x 216 x 12

Descriere completă

Spin is everywhere and is a central fact of 21st century life. We all know "Spin" is a special slant, point of view, emphasis, or interpretation presented for the purpose of influencing people. But do you know it when you see it? Patricia Vaccarino's American Spin is not your ordinary how-to P.R. book. Spin is the heart of public relations and Patricia Vaccarino has been one of its prime practitioners for over twenty years. In American Spin, Patricia Vaccarino pulls back the curtain on how spinmeisters like herself tell you what to think about people, products, issues and companies-ideally in ways you are unaware of-with clarity and wit. With chapters like "Romancing Your Audience," "Getting Away with Murder," and "How to be a Master (or Look Just Like One)," she reveals the secrets of seeing through the spinmeisters' messaging, and how to use them to your own advantage.

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