Amazon Town TV

Name: Amazon Town TV
Brand: University of Texas Press
SKU: 9780292762046
Price: 158.18 RON
Availability: InStock

An Audience Ethnography in Gurupa, Brazil

Autor: Brian P Hinote, Richard Pace

Limbă:

Legare: Carte broșată

Editura: University of Texas Press

Disponibilitate: În depozitul extern

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In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupa one ye...

Informații despre carte

Autor

Brian P Hinote, Richard Pace

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

224

EAN

9780292762046

ISBN

0292762046

Enbook ID

05134037

Editura

University of Texas Press

Greutate

510

Dimensiuni

152 x 229 x 22

Descriere completă

In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupa one year after the first few television sets arrived. On a nightly basis, as the community's electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupa in the decades during and following the spread of television. Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television's introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television's influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.

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Amazon Town TV

An Audience Ethnography in Gurupa, Brazil

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