ALIEN Thinking

Name: ALIEN Thinking
Brand: PUBLICAFFAIRS
SKU: 9781541750913
Price: 118.88 RON
Availability: InStock

Autor: Jean-Louis Barsoux, Michael Wade

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How do people come up with truly original ideas? The answer is to think outside the box—way outside....

Informații despre carte

Autor

Jean-Louis Barsoux, Michael Wade

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2021

Pagini

304

EAN

9781541750913

ISBN

1541750918

Enbook ID

33032215

Editura

PUBLICAFFAIRS

Greutate

518

Dimensiuni

245 x 163 x 29

Descriere completă

How do people come up with truly original ideas? The answer is to think outside the box—way outside.

For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.

These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.

Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.

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