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Carte AI Has Checkmated Television Broadcasters Zwelakhe Simelane

AI Has Checkmated Television Broadcasters

How Media Agencies Are Using Algorithms to Outsmart the Sellers

Autor: Zwelakhe Simelane
Limbă: engleză
Legare: Carte broșată
Editura: New Media Group
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
1 110.71 lei
Artificial intelligence is rewriting the rules of television advertising. In this thought-provoking...

Informații despre carte

Autor
Zwelakhe Simelane
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2025
Pagini
32
EAN
9798235348400
Enbook ID
52865242
Editura
New Media Group
Greutate
51
Dimensiuni
140 x 216 x 2

Descriere completă

Artificial intelligence is rewriting the rules of television advertising. In this thought-provoking analysis, Zwelakhe Simelane reveals how media agencies use algorithms to predict broadcaster behavior, exploit pricing patterns, and quietly outsmart traditional sales systems. Drawing on real operational insight, the book exposes the hidden digital chess match transforming revenue, strategy, and power in modern broadcasting.