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Carte AI-Driven Marketing Research and Data Analytics Mercy Dube

AI-Driven Marketing Research and Data Analytics

Autor: Mercy Dube, Reason Masengu
Limbă: engleză
Legare: Carte broșată
Editura: IGI Global
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
1 403.12 lei
The surge in technological advancements, coupled with the exponential growth of data, has left marke...

Informații despre carte

Autor
Mercy Dube, Reason Masengu
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2024
Pagini
524
EAN
9798369344866
Enbook ID
45815063
Editura
IGI Global
Greutate
1303
Dimensiuni
216 x 280 x 28

Descriere completă

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

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