Agile Strategy

Name: Agile Strategy
Brand: PEARSON Education Limited
SKU: 9781292262987
Price: 128.12 RON
Availability: InStock

How to create a strategy ready for anything

Autor: Ralph Fernando

Limbă:

Legare: Carte broșată

Editura: PEARSON Education Limited

Disponibilitate: În depozitul extern

Expediem în 3-5 zile

128.12 lei

Agile Strategy is a practical guide for managers responsible for setting the strategic direction of...

Informații despre carte

Autor

Ralph Fernando

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2019

Pagini

256

EAN

9781292262987

ISBN

9781292262987

Enbook ID

20734476

Editura

PEARSON Education Limited

Greutate

404

Dimensiuni

154 x 231 x 15

Descriere completă

Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility.

LEADERSHIP AND MANAGEMENT
STRATEGY
BUSINESS TRANSFORMATION

Why do we need a new book on strategy?
The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2].
The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.
How is Agile Strategy different?
Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is:

Designed for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms. Agile Strategy is written for large organisations who want to be more agile.
Commercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices.
Practical: It is anchored in innovative and robust concepts but designed as a practical “how-to” guide: a book for practitioners, written by a practitioner.
Results-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits.

Why should I read it?
Agile Strategy offers four key benefits to its readers:

A clear framework ("RADAR")
A single, easy-to-grasp guiding principle: The Horizon
Measurable benefits
A practical approach

I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it. Good luck!
Ralph Fernando
[1] Project Management Institute (2017) Pulse of the Profession
[2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works"

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Agile Strategy

How to create a strategy ready for anything

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și