After Greenwashing

Name: After Greenwashing
Brand: Cambridge University Press
SKU: 9781107034822
Price: 770.68 RON
Availability: InStock

Symbolic Corporate Environmentalism and Society

Autor: Frances Bowen

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Legare: Copertă tare

Editura: Cambridge University Press

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770.68 lei

Businesses promote their environmental awareness through green buildings, eco-labels, sustainability...

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Autor

Frances Bowen

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2014

Pagini

310

EAN

9781107034822

ISBN

1107034825

Enbook ID

02263856

Editura

Cambridge University Press

Greutate

Dimensiuni

161 x 236 x 23

Descriere completă

Businesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty years of research, three rich case studies, a strong theoretical model and a range of practical applications, this book provides the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism. It addresses the indirect cost of companies' symbolic actions and develops a new concept of the 'social energy penalty' - the cost to society when powerful corporate actors limit the social conversation on environmental problems and their solutions. This thoughtful book develops a set of tools for researchers, regulators and managers to separate useful environmental information from empty corporate spin, and will appeal to researchers and students of corporate responsibility, corporate environmental strategy and sustainable business, as well as environmental practitioners.

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After Greenwashing

Symbolic Corporate Environmentalism and Society

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