Advertising

Name: Advertising
Brand: Taylor & Francis Ltd
SKU: 9780415535236
Price: 411.17 RON
Availability: InStock

Autor: Chris Wharton

Limbă:

Legare: Carte broșată

Editura: Taylor & Francis Ltd

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

411.17 lei

This title explores a broad range of critical theories and perspectives to shed new light on the org...

Informații despre carte

Autor

Chris Wharton

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2014

Pagini

228

EAN

9780415535236

ISBN

0415535239

Enbook ID

06400446

Editura

Taylor & Francis Ltd

Greutate

444

Dimensiuni

173 x 244 x 14

Descriere completă

This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

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