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Carte Advertising Liz McFall

Advertising

A Cultural Economy

Autor: Liz McFall
Limbă: engleză
Legare: Carte broșată
Editura: SAGE Publications Inc
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
221.44 lei
Advertising is often used to illustrate popular and academic debates about cultural and economic lif...

Informații despre carte

Autor
Liz McFall
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2004
Pagini
224
EAN
9780761942559
ISBN
0761942556
Enbook ID
04685112
Editura
SAGE Publications Inc
Greutate
350
Dimensiuni
156 x 234 x 13

Descriere completă

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. "Advertising: A Cultural Economy" uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.

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