Advertising

Name: Advertising
Brand: SAGE Publications Inc
SKU: 9780761942542
Price: 691.58 RON
Availability: InStock

A Cultural Economy

Autor: Liz McFall

Limbă:

Legare: Copertă tare

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

Expediem în 14-20 zile

691.58 lei

Advertising is often used to illustrate popular and academic debates about cultural and economic lif...

Informații despre carte

Autor

Liz McFall

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2004

Pagini

224

EAN

9780761942542

ISBN

0761942548

Enbook ID

04685111

Editura

SAGE Publications Inc

Greutate

480

Dimensiuni

156 x 234 x 19

Descriere completă

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.

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