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Carte Advertising Evelyn P Mann

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Autor: Evelyn P Mann
Limbă: engleză
Legare: Copertă tare
Editura: Nova Science Publishers Inc
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
909.47 lei
Presents research in the study of the types and trends of various advertising techniques. This book...

Informații despre carte

Autor
Evelyn P Mann
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2012
Pagini
156
EAN
9781613246795
ISBN
161324679X
Enbook ID
01372154
Editura
Nova Science Publishers Inc
Greutate
350
Dimensiuni
164 x 235 x 15

Descriere completă

Presents research in the study of the types and trends of various advertising techniques. This book discusses topics that include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; and, more.

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