Carte Advertising Confluence A. Arora

Advertising Confluence

Transitioning Marketing Communications into Social Movements

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
296.72 lei
Advertising Confluence offers a unique blend of both traditional and contemporary social media think...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2014
Pagini
122
EAN
9781137492241
ISBN
1137492244
Enbook ID
09083556
Greutate
322
Dimensiuni
219 x 146 x 13

Descriere completă

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

S-ar putea să te intereseze

52.89 lei

Pflanzen

Thomas Percival
76.36 lei

SUMMER LEGENDS

RUDOLF BAUMBACH
127.95 lei

Eastern Andalucia

Dirk Hilbers
160.49 lei

St. Lawrence County

Susan H. Wood
105.99 lei

Haunting Legacies

Gabriele Schwab
199.79 lei
58.53 lei

Prenatal Massage

Elaine Stillerman
392.13 lei

Clienții care au cumpărat această carte au mai cumpărat și

Humoresken

Ernst von Wildenbruch
334.90 lei

Vrime sve posoli

Drago Orlić
28.30 lei
5.03 lei
232.43 lei
139.34 lei
21.86 lei