Advertising as Multilingual Communication

Name: Advertising as Multilingual Communication
Brand: PALGRAVE MACMILLAN
SKU: 9780230217065
Price: 297.05 RON
Availability: InStock

Autor: Helen Kelly-Holmes

Limbă:

Legare: Carte broșată

Editura: PALGRAVE MACMILLAN

Disponibilitate: În depozitul extern în cantități mici

Expediem în 13-18 zile

297.05 lei

Advertising has traditionally communicated messages to consumers with strong local and national iden...

Informații despre carte

Autor

Helen Kelly-Holmes

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2004

Pagini

206

EAN

9780230217065

ISBN

0230217060

Enbook ID

04552183

Editura

PALGRAVE MACMILLAN

Greutate

291

Dimensiuni

140 x 216 x 13

Descriere completă

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

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