Advances in Customer Relationship Management

Name: Advances in Customer Relationship Management
Brand: In Tech
SKU: 9789535105169
Price: 583.09 RON
Availability: InStock

Autor: Daniel Catalan-Matamoros

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Editura: In Tech

Disponibilitate: În depozitul extern

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583.09 lei

Customer relationship management (CRM) strategies have become increasingly important worldwide due t...

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Autor

Daniel Catalan-Matamoros

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2012

Pagini

158

EAN

9789535105169

ISBN

9535105167

Enbook ID

24120357

Editura

In Tech

Greutate

454

Dimensiuni

170 x 244 x 11

Descriere completă

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.

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