Addressing Theoretical Concerns Regarding the EPPM

Name: Addressing Theoretical Concerns Regarding the EPPM
Brand: VDM Verlag
SKU: 9783639146790
Price: 253.9 RON
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Autor: Nick Carcioppolo

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Editura: VDM Verlag

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The Extended Parallel Process Model (EPPM) is a §theory developed by communication scientists studyi...

Informații despre carte

Autor

Nick Carcioppolo

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

EAN

9783639146790

ISBN

3639146794

Enbook ID

06823256

Editura

VDM Verlag

Greutate

113

Dimensiuni

152 x 229 x 4

Descriere completă

The Extended Parallel Process Model (EPPM) is a §theory developed by communication scientists studying§fear appeals. The EPPM is widely utilized by health§communication, health psychology, and public health§scholars. It is a powerful model that is capable of§providing insight on why individuals are likely to§accept or reject fear appeal messages. However,§previous research has identified several theoretical§concerns about the predictive power of the EPPM.§Adopting the concerns expressed in previous studies§as a theoretical framework, two separate studies were§conducted to assess the validity of incorporating§perceived barrier and response costs constructs to§the EPPM. Regression analyses from both studies§suggest that the predictive power of the EPPM will§not be improved by incorporating these additional§variables.

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Addressing Theoretical Concerns Regarding the EPPM

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