Ad Worlds

Name: Ad Worlds
Brand: Bloomsbury Publishing
SKU: 9780340700075
Price: 197.67 RON
Availability: InStock

Brands, Media, Audiences

Autor: Greg Myers

Limbă:

Legare: Carte broșată

Editura: Bloomsbury Publishing

Disponibilitate: În depozitul extern

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197.67 lei

Our world is defined by advertisements. They make us smoke, drink, lose weight, buy things we do not...

Informații despre carte

Autor

Greg Myers

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

1998

Pagini

264

EAN

9780340700075

ISBN

0340700076

Enbook ID

04875875

Editura

Bloomsbury Publishing

Greutate

408

Dimensiuni

158 x 236 x 15

Descriere completă

Our world is defined by advertisements. They make us smoke, drink, lose weight, buy things we do not need. Of course we see through them - or so we say. So how do advertisments work in today's culture? Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing. It argues that advertising is not monolithic, and illustrates the complex and unpredictable effects of ads as they travel through different worlds - the client's, the agency's, and the medium's - before ultimately reaching ours. Challenging the view of advertising as an homogenous and all-powerful institution, Greg Myers focuses on the interactions that shape an ad, its circulation, and the responses to it. With each chapter centred on an analysis of a memorable commercial, the book reveals the author's genuine enjoyment of ads, their ingenuity and excitement.

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Ad Worlds

Brands, Media, Audiences

Informații despre carte

Descriere completă

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