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Carte Ad Critique Nancy R. Tag

Ad Critique

How to Deconstruct Ads in Order to Build Better Advertising

Autor: Nancy R. Tag
Limbă: engleză
Legare: Carte broșată
Editura: SAGE Publications Inc
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
274.40 lei
Ad Critique teaches advertising, marketing, and management students - both the 'suits' and the 'crea...

Informații despre carte

Autor
Nancy R. Tag
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
216
EAN
9781412980531
ISBN
1412980534
Enbook ID
04787545
Editura
SAGE Publications Inc
Greutate
440
Dimensiuni
190 x 231 x 12

Descriere completă

Ad Critique teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

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