Carte Comparative Study of Research Methodology William Lightfoot

Comparative Study of Research Methodology

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
328.42 lei
The Internet has become a powerful tool for gathering§data, communicating, and processing of transac...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2008
Pagini
136
EAN
9783639071399
ISBN
3639071395
Enbook ID
06816426
Greutate
191
Dimensiuni
152 x 229 x 7

Descriere completă

The Internet has become a powerful tool for gathering§data, communicating, and processing of transactions§globally. It has also become a major market research§tool used by commercial market research firms to§distribute surveys to various populations. Research§to date has focused on comparing response rate,§response speed, and cost of direct mail and§electronic mail delivered surveys. This book§presents and discusses the results of a research§study that directly compares response rates and§response distributions to self-administered§questionnaires delivered to a population of design§engineers using both direct mail and electronic mail§delivery media. Additional information is presented§that discusses tests of the effects of credentials,§and incentives on response rates for direct mail§surveys.

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