50 Ways to Understand Communication

Name: 50 Ways to Understand Communication
Brand: Rowman & Littlefield
SKU: 9780742541085
Price: 253.51 RON
Availability: InStock

A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

Autor: Arthur Asa Berger

Limbă:

Legare: Carte broșată

Editura: Rowman & Littlefield

Disponibilitate: În depozitul extern

Expediem în 14-21 zile

253.51 lei

Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is th...

Informații despre carte

Autor

Arthur Asa Berger

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2006

Pagini

144

EAN

9780742541085

ISBN

0742541088

Enbook ID

04905919

Editura

Rowman & Littlefield

Greutate

331

Dimensiuni

155 x 231 x 12

Descriere completă

Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, Levi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

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50 Ways to Understand Communication

A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

Informații despre carte

Descriere completă

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