Optometric Practice Management

Filled with practical strategies for addressing the problems of day-to-day practice, this explains how to promote business and marketing skills without detracting from the professionalism of the optometrist.

• Authored by an expert in the field of practice management and optometry for the most effective, realistic advice and guidance.
• Concise, readable text synthesizes the author's 40-plus years of expertise in optometric practice.
• Necessary business and marketing skills are presented in a way that is compatible the optometrist's professional image.
• Tips and tools are provided on how to approach the client as both a consumer and a patient.
• Helpful information for students or optometrists who own or are planning to own their own practice.

• Completely re-written and updated.
• 4 new chapters cover topics such as practice locations, part-time practicing, managed care, management of un-met vision needs, and the office of the future.
• An increased focus on how to work with partners, including how to exit gracefully from a partnership.
• A discussion of how to start a part-time practice addresses real-world considerations and practical strategies.
• Hot new topics such as co-management of patients, gender and ethnicity, senior patient concerns, and discounting.