O SELECȚIE URIAȘĂ
Peste 4 milioane de cărți în engleză la prețuri avantajoase.
ISBN | 9780066620367 |
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Autor | Tedlow Richard S. |
Editura | Harpercollins |
Tip copertă | Paperback |
Anul publicării | 2011 |
Număr de pagini | 544 |
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera
. Thomas Watson of IBM
. Henry Ford and his automobile
. Charles Revson and his use of television advertising to drive massive sales for Revlon
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel
. Andrew Carnegie and his steel empire
. Sam Walton and his unprecedented retail machine, Wal-Mart.
--Atlantic Monthly