Advertising - Sales & marketing - Business & management - Economics, finance, business & management - Categorii

The Routledge Companion to Corporate Branding Iglesias Oriol

332,40 RON

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Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands Hansen Heidi

824,40 RON

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Branding Trust: Advertising and Trademarks in Nineteenth-Century America Black Jennifer M.

279,80 RON

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Understanding Fashion Scandals: Social Media, Identity, and Globalization Vnsk Annamari

139,80 RON

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Global Marketing and Advertising: Understanding Cultural Paradoxes De Mooij Marieke K.

1.312,60 RON

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Sustainable Advertising: How Advertising Can Support a Better Future Bourn Matt

203,20 RON

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Communicating Construction: Insight, Experience and Best Practice Male Liz

334,80 RON

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Letter Design in the Graphic Arts Leach Mortimer

194,00 RON

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Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement Minsky Laurence

549,40 RON

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Another Science Fiction: Advertising the Space Race 1957a-1962 Prelinger Megan

124,40 RON

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Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand Alderman Petra

920,00 RON

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Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society Schudson Michael

301,40 RON

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Advertising and the Transformation of American Society, 1865-1920 Norris James D.

575,60 RON

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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Fourth Edition Quesenberry Keith A.

376,80 RON

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Advertising Media Planning: A Brand Management Approach Kelley Larry D.

1.170,40 RON

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Persuasion: Social Influence and Compliance Gaining Gass Robert H.

1.990,40 RON

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The Rise of Advertising in the United States: A History of Innovation to 1960 Applegate Edd

227,00 RON

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Visual Public Relations: Strategic Communication Beyond Text Collister Simon

297,60 RON

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Digital Analytics for Marketing Feroz A. Karim

292,00 RON

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Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Pe Barlow Chase

117,20 RON

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The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man Kelso Tony

335,80 RON

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Explorations in Critical Studies of Advertising Hamilton James F.

299,00 RON

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Disruption Dru Jean-Marie

221,20 RON

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Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow Kern-Foxworth Marilyn

578,00 RON

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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition Jamieson Kathleen Hall

175,80 RON

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