Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure

What keeps great companies winning, year after year, even as yesterday's most hyped businesses fall by the wayside? To find the real answers, strategic management expert Alfred Marcus systematically reviewed detailed performance metrics for the 1,000 largest U.S. corporations, identifying 3% who've consistently outperform their industry's averages for a full decade. Many of these firms get little publicity: firms like Amphenol, Ball, Family Dollar, Brown and Brown, Activision, Dreyer's, Forest Labs, and Fiserv. But their success is no accident: they've discovered patterns of success that have largely gone unnoticed elsewhere. Drawing on this unprecedented research, Big Winners and Big Losers shows what really matters most. Learn how consistent winners build the strategies that drive success
how they move towards market spaces offering superior opportunity
and how they successfully manage the tensions between agility, discipline, and focus. Learn how to identify the right patterns of success, build on strengths, realistically assess weaknesses, and build sustainable advantage one step at a time, in a planned and logical way.