O SELECȚIE URIAȘĂ
Peste 4 milioane de cărți în engleză la prețuri avantajoase.
ISBN | 9780787994020 |
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Autor | Niemann Greg |
Editura | Wiley |
Tip copertă | Pevná vazba |
Anul publicării | 2007 |
Număr de pagini | 256 |
For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today.
Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations
from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.