AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sal ...Descriere completă
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.
With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
how customer and market potential can be automatically identified and profiled
how media planning can be intelligently automated and optimized with AI and Big Data
how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter
how you can optimize Customer Journeys based on Algorithmics and AI and
how to conduct market research in more efficient and smarter way.
A decade from now, all businesses will be AI businesses - Gentsch shows you how to make sure yours makes that transition better than your competitors.
O SELECȚIE URIAȘĂ
Peste 4 milioane de cărți în engleză la prețuri avantajoase.
LIVRARE GRATUITĂ
Livrare gratuită la comenzi de peste 300 Lei (Packeta.ro)
PREȚURI AVANTAJOASE
Încercăm să păstrăm prețurile cărților cât mai mici și întotdeauna sub prețul recomandat de editură.
Magazinul nostru a devenit un “Magazin de încredere“ pe baza recenziilor oferite de către clienții noștri reali.
ABORDARE PERSONALĂ
Cel mai important pentru noi este satisfacția Dvs. Vindem cărți deoarece le iubim. Nu suntem giganți transnaționali, ci o companie onestă din Republica Cehă. În plus, cele mai bune cărți au recenzii în blogul nostru.