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Consumer Behavior: Women and Shopping
Limba:
Tip copertă:
Moale
Număr de pagini:
132
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter becau ...Descriere completă
87,20 RON
Informații detaliate
| ISBN | 9781606491676 |
|---|---|
| Autor | Huddleston Patricia |
| Editura | Business Expert Pr |
| Limba | english |
| Tip copertă | Paperback |
| Anul publicării | 2011 |
| Număr de pagini | 132 |
Descrierea cărții
Why study women and shopping? Why is it important? Women matter because of their consumer spending power
they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
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