O SELECȚIE URIAȘĂ
Peste 4 milioane de cărți în engleză la prețuri avantajoase.
ISBN | 9781501359620 |
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Autor | Bubonia Janace E. (Texas Christian University USA) |
Editura | Bloomsbury Publishing PLC |
Subtitle | A Guide to Evaluating Sewn Products - Bundle Book + Studio Access Card |
Limba | english |
Tip copertă | Mixed media product |
Anul publicării | 2021 |
This user-friendly guide to evaluating apparel quality to ensure quality products that meet customer expectations highlights the roles of product designers, manufacturers, merchandisers, testing laboratories, and retailers from product inception through the sale of goods. In Apparel Quality: A Guide to Evaluating Sewn Products, Bubonia provides an overview of apparel production, emphasizing quality characteristics and cues, consumer influences and motivations impacting purchasing decisions. Also covered is the relationship between apparel manufacturing and production processes, cost, price point, and quality level of an apparel product. The text is highly illustrated to provide students with the tools needed to evaluate and critique quality elements in apparel and textile products skillfully. The roles of industry professional are discussed throughout the book to show application to various positions within the field.
New in this Edition: