Fundraising the Smart Way, + Website: Predictable, Consistent Income Growth for Your Charity

Fundraising is the lifeblood of the nonprofit, and, successfulor otherwise, determines the organization's ability to provide forthe group it serves. Every organization attempts to lower overheadwhile increasing donations, but this often proves to be impossiblewithin existing frameworks. Effective fundraising - increasingdonations while engaging more donors and lowering costs - requiresa sound strategy that turns major roadblocks into minor hurdlesthat are easily overcome. It's not about trying harder, it's aboutworking smarter.

Fundraising the SMART Way provides the groundwork for acomplete revamp of organizational fundraising systems. Author EllenBristol applies twenty years of corporate sales experience andeighteen years in fund development consultation to the problem ofinefficient fundraising. Bristol turns her extensive salesexpertise toward the perspective of "selling" an organization topotential donors, increasing the donor pool, and lowering the costof fundraising. The book details the questions every nonprofitshould be asking to maximize the effectiveness of fundraisingefforts, and encourages systematic strategy development by zeroingin on key factors such as:

• Organizational goals, strengths, and weaknesses
• Donor actions and motivations
• Workload management and results QA
• Opportunity evaluation and organizational action

The book outlines clear, concrete, actionable steps that can beimmediately implemented to escalate income growth. Effectivefundraising is sustainable, consistent, and on-target. It mustexceed current need and expand to fill future need. Fundraisingthe SMART Way represents a true breakthrough in that it lays afoundation for true systemic overhaul, and can be the catalyst forthe growth of any nonprofit.