Responsible Fashion Business in Practice: Sustainable Concepts and Cases Across the Fashion Industry

The structure of the book takes the reader logically, by chapter, through each part of THE RESPONSIBLE 9 FRAMEWORKTM, providing a clear perspective for each component. For each of the nine aspects of THE RESPONSIBLE 9 FRAMEWORKTM a series of specific contemporary case studies and perspectives have been provided by current, leading experts within the fashion world.

The theme of the book and framework thoroughly explains the move away from a singular product commercial focus, to a CONSCIOUS ITEM approach and CIRCULAR SERVICES business mindset. A businesses' people are at the heart of the new framework, and have been rebranded as COMMUNITY. Next addressed is the PERCEIVED VALUE of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into ACCOUNTABLE SYSTEMS are reviewed in order to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a business. The section on GOVERNANCE looks at the different global organisations available to fashion brands and customers alike, that support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled STORYTELLING PLATFORMS and HONEST COMMUNICATION, here transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new modern, conscious consumer.