The capital goods industries--machinery, electrical and electronic equipment, transport equipment (except automobiles), and instruments and related equipment--provide more than one-third of total U.S. ...Descriere completă
The capital goods industries--machinery, electrical and electronic equipment, transport equipment (except automobiles), and instruments and related equipment--provide more than one-third of total U.S. exports. But in the past twenty years, these industries have displayed a continual weakening of their competitive position. In this study, Robert Eckley investigates this leading sector of the American economy and its competition for global markets by concentrating on case studies of seven companies that represent the principal segments of the capital goods industries. The approach that Eckley takes is an empirical one, utilizing the experience of IBM, Boeing, General Electric, Eastman Kodak, Caterpillar, Cummins, and Cincinnati Milacron to illustrate the developments that have occurred in this sector of the world economy. The companies are all leaders within their industries, and also offer a representative variety of the products, processes, and labor organizations found in the capital goods industries. Following a detailed introduction, Eckley devotes one chapter to each of the seven companies, seeking out commonalities within the larger capital goods sector and drawing conclusions about costs, markets, and organizational and managerial practices. A concluding chapter focuses on the keys to regaining American leadership: increasing capital investment, remedying educational deficiencies, and improving business decisions. Marketing and planning executives in international business will find this work to be an invaluable resource, as will students in business and public policy courses.
O SELECȚIE URIAȘĂ
Peste 4 milioane de cărți în engleză la prețuri avantajoase.
LIVRARE GRATUITĂ
Livrare gratuită la comenzi de peste 300 Lei (Packeta.ro)
PREȚURI AVANTAJOASE
Încercăm să păstrăm prețurile cărților cât mai mici și întotdeauna sub prețul recomandat de editură.
Magazinul nostru a devenit un “Magazin de încredere“ pe baza recenziilor oferite de către clienții noștri reali.
ABORDARE PERSONALĂ
Cel mai important pentru noi este satisfacția Dvs. Vindem cărți deoarece le iubim. Nu suntem giganți transnaționali, ci o companie onestă din Republica Cehă. În plus, cele mai bune cărți au recenzii în blogul nostru.