Blogging

Thoroughly revised and updated, this new edition of Bloggingprovides an accessible study of a now everyday phenomenon andplaces it in a historical, theoretical and contemporary context.The second edition takes into account the most recent research anddevelopments and provides current analyses of new tools formicroblogging and visual blogging.

Jill Walker Rettberg discusses the ways blogs are integrated intotoday's mainstream social media ecology, where comments andlinks from Twitter and Facebook may be more important than thenetwork between blogs that was significant five years ago, andquestions the shift towards increased commercialization andcorporate control of blogs. The new edition also analyses how smartphones with cameras and social media have led a shift towards morevisual emphasis in blogs, with photographs and graphicsincreasingly foregrounded.

Authored by a scholar-blogger, this engaging book is packed withexamples that show how blogging and related genres are changingmedia and communication. It gives definitions and explains howblogs work, shows how blogs relate to the historical development ofpublishing and communication and looks at the ways blogs structuresocial networks.