Critical Issues in Fund Raising

Many forces - from demographics to politics to business trends - shape the nonprofit sector and the practice of fund-raising. This examination of the pressing issues facing fund-raising today is designed to answer the how, what, and why questions about fund-raising by examining the impact of different factors in this growing and changing field. The articles in this collection cover a range of topics including: fundamentals - donor motivation, demographics, innovative fund-raising strategies, and marketing versus public relations
advanced practices - cost effectiveness, regulation, law and financial management
challenges - ethics, diversity and accountability
international perspectives
and professional development - training and accountability.