Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future

"This is a must-read for all of us in fundraising. Mal Warwickincludes practical approaches for difficult economic times, fromzero-based thinking about our programs to strategies for relatingto our donors and making certain our fundraising programs areprepared to succeed not only now but when the economyrecovers."
--Eugene R. Tempel, president, Indiana UniversityFoundation

"Brilliant No nonprofit organization can afford to ignore theinsightful advice Mal Warwick offers in this concise and eminentlyreadable book. It's practical, down-to-earth, and addresses thecomplex, real-world challenges of raising money in toughtimes."
--Ben Jealous, president, NAACP

"Fundraising When Money Is Tight is an important book in adifficult time for all. This is the right book for anyone who iscommitted to advancing the public good."
--Jane Wales, founder, Global Philanthropy Forum, and vicepresident, Aspen Institute

"This is a must-read book by any fundraising manager. It'stimely, it's a good read, and the moment I put it down I made suremy managers got focused, got real, and got with the projecttoday."
--Mark Astarita, director of fundraising, British RedCross

"Mal Warwick will leave you with a focusing framework and dozensof practical, immediately actionable how-tos. It is hard to imagineanyone in the citizen sector who will not breathe easier afterreading this book."
--Bill Drayton, CEO, Ashoka, and chair, Youth Venture